Given our perspective as a leading creative agency in Bangkok, we will focus on the three that are especially helpful for digital marketers.īut first, some background on how people process interactions. Carnegie considers 12 distinct principles to guide readers forward on this subject. ![]() The third section of the book – How to Win People to Your Way of Thinking – is aimed at helping readers convey ideas effectively and persuasively. While Carnegie’s book focuses mainly on interpersonal relationships, Part 1 and Part 2 of this series demonstrate that its insights are invaluable for digital marketers as well. Its universal lessons on empathy and human nature are well worth revisiting in the context of today’s fast-moving and often polarized online world. Published 84 years ago, Dale Carnegie’s seminal book How to Win Friends and Influence People has only become more relevant with time.
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